Once content problem areas and strengths have been pinpointed, create a strategy for creating, managing and organizing content. An information Architecture and/or Site Map is an optimal way to organize content into a hierarchy.
Generating content is not only about copy. Content includes photography, graphics, videos, articles and slideshows to name a few. All content should feel consistent, on brand and unique to your business and message. Our expert copywriters, photographers and designers can all be a part of your working team if need be. We can also help you determine the best business applications to use for your content delivery.
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